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Macy's The Highlights
Macy's Herald Square, originally known as the R. H. Macy and Company Store, is the flagship of all Macy's department stores. The building's 2.2 million square feet (almost 205,000 square meters) has made it the world's second largest department store. As of 2009, the world’s largest department store is located in Centum City, Busan, South Korea. As of 2017, Macy’s has stood at this site for 116 years. As the business grew, Macy's expanded into neighboring buildings, opened more department stores, and used publicity devices such as a store Santa Claus, themed exhibits, and illuminated window displays to draw in customers. The store later moved to 18th Street and Broadway, on the "Ladies' Mile", the elite shopping district of the time, where it remained for nearly forty years. In 1902, the flagship store moved uptown to Herald Square at 34th Street and Broadway, so far north of the other main dry goods emporia that it had to offer a steam wagonette to transport customers from 14th Street to 34th Street. Although the Herald Square store initially consisted of just one building, it expanded through new construction, eventually occupying almost the entire block bounded by Seventh Avenue on the west, Broadway on the east, 34th Street on the south and 35th Street on the north, except for a small pre-existing building on the corner of 35th Street and Seventh Avenue and another on the corner of 34th Street and Broadway. The building was added to the National Register of Historic Places as a National Historic Landmark in 1978. In 2012, Macy’s began the first full renovation of the iconic Herald Square flagship store at a reported cost of $400 million.
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